Category Archives: Advocacy Spotlight

Counting on Advocates: Illinois Advocate Mary Ann Bretzlauf Awarded for Library Leadership

(left to right) Maureen Sullivan, Mary Ann Bretzlauf, and advocates RoseEllen Reynolds Joan Reeves.

(left to right) Maureen Sullivan, Mary Ann Bretzlauf, and advocates RoseEllen Reynolds Joan Reeves.

Today, library advocate Mary Ann Bretzlauf, of Gurnee, Ill., received the American Library Association’s White House Conference on Library and Information Services Taskforce Award for her commitment to supporting national libraries.

Libraries are great equalizers—if they remain fairly funded.

Bretzlauf received the award during the association’s 39th Annual National Library Legislative Day in Washington, D.C. A strong and tireless advocate for libraries, Bretzlauf has served as the vice president of the Warren-Newport Public Library’s Board of Trustees for the past two years.

Working as a community college English teacher at the College of Lake County, Bretzlauf was one of the first faculty members to embed reference librarians in online composition classes.

“Libraries are great equalizers—if they remain fairly funded,” said Bretzlauf. “Part of good government means fair and consistent funding for our libraries.”

The WHCLIST Award bestows library advocates a stipend to travel to the D.C. event to participate in National Library Legislative Day, the annual event when hundreds of library champions from across the country converge in Washington to meet with members of Congress to discuss key library issues.

ALA President Maureen Sullivan personally presented the award to Bretzlauf during the opening event.

For photos of the event, go to http://www.ala.org/advocacy/advleg/nlld/press. To learn more about the award, go to www.ala.org/awardsgrants.

About Jazzy Wright

Jazzy Wright is the Press Officer of the American Library Association's Washington Office. Email her at jwright@alawash.org.

What congressmen need to know about libraries

Kevin Smith

Virginia Library Association President-elect Kevin Smith

Kevin Smith knows how to get library advocates revved up about meeting with policymakers. As the President-elect and Legislative Coordinator of the Virginia Library Association, Kevin uses his political expertise and messaging know-how to advocate effectively for libraries every year during the American Library Association’s annual National Library Legislative Day (NLLD). When he’s not in Washington, D.C. advocating for libraries, Smith—an advocate with more than 13 years of experience—works as the director of the York County Public Library in Yorktown, Va.

When you meet with legislators, what’s the most important thing you want them to know about libraries?

My strategy is all about educating our congressmen about what libraries do. When I go to Washington with librarians, library friend groups, and patrons, we let those congressmen know that we’re not just about asking for money—the American Library Association (ALA) has always been a watchdog for civil liberties. We also talk about the resources that we offer and that libraries help residents find jobs, a selling point that we have emphasized to legislators over the last couple of years. We tell them that most employers—including local, state, and federal government—require online applications, and if you don’t have a PC at home you can’t apply for a job, so people come to the library. We’re there to be a presence. Everybody loves libraries and we need to go to the Capitol to show them what a 21st century library does and what the ALA stands for.

They need to know that we are an educational institution. We’re not Blockbuster. Entertainment is part of our business, but our major business is education and literacy.

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About Jazzy Wright

Jazzy Wright is the Press Officer of the American Library Association's Washington Office. Email her at jwright@alawash.org.

Advocacy Spotlight: Speaking with ALA Councilor Jessica Scalph

Jessica Scalph

VA Councilor Jessica Scalph

Jessica Scalph is no stranger to library advocacy. The Virginia-based librarian, who has served as the ALA Virginia Chapter Councilor since 2008, has used her public library experience and background as law librarian to become well-versed in Internet filtering, library funding and intellectual freedom issues. Scalph also knows how to work positively with legislators—she has participated in the American Library Association’s National Library Legislative Day for the past 11 years.

What sparked your interest in library advocacy?

Ten years ago, I was checking out the ALA website, and I found information about National Library Legislative Day (the library advocacy day sponsored by the ALA). I decided then that I wanted to do it even though I didn’t know a thing about it. At that time, I was not involved with the Virginia Library Association, so I went on my own to the event. From there, I was hooked! I was very impressed with ALA’s preparation of the event by telling us what we needed to know before we got there. The two-day event is a lot of fun. You’re so awed by the experience to actually be in the hallways where all the power is—it’s a very exciting experience. And it’s great working with other librarians that you have not met before, and you work as a team to talk about library appropriations funding (such as Library Services and Technology Act funding) and other things. After meeting really great people at ‘Leg Day,’ I worked with other attendees to form a Virginia delegation of library supporters.

For the following seven years, I coordinated the legislative appointments to help Virginia librarians can meet with the decision makers from their local jurisdictions (I stopped coordinating the Virginia delegation in 2009). It’s been a struggle at times working out appointments with legislators, but the ALA Washington Office is so helpful. I especially like the work they are doing with Stephanie Vance.

When I was the coordinator, I worked with my chapter to get librarians to share personal stories about they work they are doing to enhance the lives of others—we coached them on how to talk about servicemen coming in for jobs and people coming in to learn new skills. We also have them bring statistics and soft data—i.e., the numbers of computers offered in libraries and figures on library visitors—as well event flyers from their libraries to show the work they are doing. It’s great to work with school and academic librarians because they have data about how libraries help to contribute to student learning.

I always tell librarians to show congressmen how busy we are and to show how we’re taking care of the community. I also make an effort to invite policymakers to my library.

Do you have any advice for newbie advocates?

New library advocates have to work with their delegation to get organized. In my chapter, we talk amongst ourselves before the meeting so that we know how to lead the conversation with legislators. We also try to keep the entire meeting 20 minutes long. You have to be organized before you go into the office, and you have to get your points ready.

It’s also good to follow basic rules for meeting with legislators—be polite, have your business cards ready, email thank you notes after the meetings. Congressmen appreciate people coming in that are kind and polite.

Since you started, have you learned anything surprising about advocating on the Hill?

I’ve found the supporting staff members of legislators to be great resources for advocates. Those young people are smart and dedicated, in addition to being very responsive to our issues. Before I met with policymakers, I ask staffers to talk about their own history with libraries. I ask them “when is the last time you visited a library?” and “what did you think about the experience?”

How are you involved in National Library Legislative Day now?

I try to recruit more people to participate in ‘Leg Day’ as much as I can. I tell them that they do not have to talk the first time that they go to the event—they can just observe the interactions between legislators and librarians and learn from the process. I tell them to watch and learn, and maybe next year, they’ll come back and share. Eventually, they will get the swing of it. Telling them this always seems to warm them up.

What kind of work are you doing now?

Right now, my chapter is working on increasing member retention and getting new members. We recently started a leadership institute for members because we take our continuing education responsibilities very seriously, and we’ve been working hard on trying to offer education courses for our members. In addition to working on funding issues, we are working towards gaining broader access to e-books. We’re trying to work with publishers to make sure libraries get access to ebooks for our patrons. We’re also concerned with intellectual freedom. Finally, every year, we fight to get funding for Find It Virginia, which is a collection of electronic journal articles and databases offered through the Library of Virginia.

What sort of positive results have you seen from your efforts?

I have received a series of what I call “little successes.” When Tom Davis was my congressmen, we were able to convince him to put my county’s National Library Legislative Day proclamation the Federal Register. Eventually, his staff members started to recognize me at local events, and much later Davis and his wife came to know that I was a library supporter. I enjoy bringing forth library important issues to legislators. If we didn’t’ do it, who would? If we don’t continue to be vocal and be seen we’re easy to forget about. We need them and we appreciate their support I love libraries, and I believe in what we do—I wouldn’t do it if I didn’t enjoy it.

Jessica Scalph has been a member of Virginia Library Association’s Legislative Committee, Intellectual Freedom Committee, and Region V committee. She is currently the ALA Chapter Councilor for Virginia and a member of the ALA Chapter Relations Committee. Follow her ALA chapter’s activities on Facebook.

About Jazzy Wright

Jazzy Wright is the Press Officer of the American Library Association's Washington Office. Email her at jwright@alawash.org.

Use the Force: How One Mass. Librarian is Using Star Wars to Get Teens Engaged

Peter StruzzieroAs schools and non-profit organizations struggle to improve national youth reading achievement levels, one Massachusetts librarian has devised a way to convert teenagers into active members of their local libraries: Get them excited about Star Wars.

Librarian Peter Struzziero, 29, has hosted the “Stars Wars Symposium”—a workshop program that he created (along with a school teacher) that encourages teens to dress up in their favorite costumes from the Star Wars films to play educational games and trivia about the series—at library branches across the state for the past two years. As part of the program, teens learn about the science behind Star Wars and discuss characters from the films. Prizes are awarded to attendees with the best costumes (Struzziero prefers to dress up as Obi-Wan Kenobi).

In all, Struzziero, who is based in Scituate, Mass., estimates that he has lead more than 50 workshops at local libraries across the state. He says that he works to give voice to teens and let them know that they’re a valued member of the community.

“I think teens are a misunderstood group of patrons,” Struzziero, adding that teens get more excited about the program than many expect. “The kids show up with more effort in their costumes than I put into mine.”

The program has received support from libraries because the Symposium helps teens to develop motor skills all while encouraging participants to read books about the films. Struzziero says that that the program is having a positive effect on the teens who participate. One library’s participant survey revealed that 43 percent of teens reported increased positive feelings about the library and 72 percent reported increased knowledge of the film series.

So far, the workshops have been well-received by teens across the state. At one September workshop in Abington, Mass., more than 100 participants came to the library excited to learn about the films and the book series, making the event the highest circulation for a Saturday event in the library’s history.

In addition to bringing teens into libraries, much of the program’s success has been due to the film’s multi-generational appeal to attendees of all ages, including children, teens, parents and grandparents.

“Parents come to the events because they liked Star Wars 35 years ago,” said Struzziero. “The words Star Wars do all the advertising you’ll ever need as they have infinite marketability to parents who grew up with these films. [The program] not only helps introduce the saga to a new generation, but encourages already established young fans.”

Struzziero hopes to provide state libraries with more services that appeal to teens and young members of the community in the future.

“I want to make teens feel strong and let them know that they’re a cool member of the community,” he said.

To learn more about Struzziero, visit his film review website at The Big Brown Chair orfollow him on Twitter at @BigBrownChair.

About Jazzy Wright

Jazzy Wright is the Press Officer of the American Library Association's Washington Office. Email her at jwright@alawash.org.

Advocacy Spotlight: Putting Libraries on the Ballot

Tom Atkins

Library activist Tom Atkins.

In 2010, computer software designer Tom Atkins, 70, was an advocate for Colorado public libraries who had spent more than 20 years asking policymakers and local county officials to keep library funding intact. Then, without warning, commissioners in his local county of Jefferson, Colorado, voted to divert property tax revenues away from the library system into other county departments. Atkins, along with his wife, Alice, teamed up with several Jefferson County Public Library patrons to take on an entirely different advocacy strategy to protect his local library’s funding: they would file a “voters petition” to convert their county library into an independent library district. Learn how Atkins, who was awarded the 2011 Library Advocate of the Year Award by the Colorado Association of Libraries, is using his knowledge of Colorado state law and public relations to protect his county’s public libraries.

What made you want to become a library advocate?

In the 1990s, my county was threatened with significant budget cuts, and the cuts were going to affect my local library. I joined friends and neighbors to protest the cuts, and it was my task to look up statistics about the library to prepare us for our meetings with political leaders. The libraries kept wonderful statistics, and I discovered, after looking through the data, that my local library, the Golden Library, was too small for the number of community members that depended on its services. I realized that we needed to increase the funding for the Golden Library, not just to prevent cuts.

I found that the city owned a building next door to the library that was soon to be vacant. It was an old recreation center, and was twice the size of library. I went to the city government and lobbied for an even trade of their old recreation center for the existing county library building. The city knew that residents were up in arms over the proposed county budget cuts. But they had to hold an election to approve it because land transfers required public approval. In the end the transfer was approved by 96 percent of the voters, funding was restored by the county, and the library got the bigger building. It was probably the most lopsided vote I have ever seen. Because of citizens, advocates and friends, we made a significant difference. It showed me that positive advocacy could be a win-win for everyone.

Do you see a local success story like that one happening in the future?

I don’t see the outcome being as easy to achieve now because the county government has determined that they can use library tax revenue for other county purposes. They’re all in a difficult budget circumstance, and it’s not as easy to achieve a solution here. Our problem is that county voters approved a property tax levy 25 years ago that is supposed to be dedicated to the library, but the county feels they can divert some of those funds to other places.

Fortunately, the state of Colorado has a way to turn the county library system into an independent library district (ILD), which is a wonderful feature of Colorado library law. As an ILD, the tax funding goes straight to the library trustees. Although voters approved tax funding for the library 25 years ago, the county won’t give it to them. We’re asking tax-paying voters to take the money back into their own hands so it can’t be diverted for other purposes.

So we’re not asking for an increase in taxes. We just want the money that the people voted for to actually go to the libraries, and we know that independent library districts can ensure that through state law. It’s happened with other counties—there are more than 50 library districts in the state of Colorado and they represent the most successful libraries in the state.

How are you working now to turn Jefferson County Public Library into an independent library district?

Last year, Alice and I, along with several local residents and former library board members, started a citizens group called Save Jeffco Libraries. As a group, we met frequently with the county library board and we collect signatures online to support our mission to convert the Jefferson County Public Library into the independent “Jeffco Library District.” Independent library district conversion is done by a petition process, so patrons and taxpayers have to file a petition to hold an election. It’s a struggle because the county does not want to give up their ability to take money from the library and use it elsewhere. We’re working with pro bono attorneys to ensure that our petition results in an election.

The Save Jeffco Libraries Petition Booth

The Save Jeffco Libraries Petition Booth.

We are getting attention now for the work we are doing because we started a public relations campaign, complete with press releases, marketing materials, and articles for local newspapers. So far, it’s been very successful—we have amazingly strong support throughout the county. We also try to be visible: for example, we stand outside of the library at their book sales. It’s wonderful to experience the level of support people have for their libraries.

What do you hope happens in your county?

Our plan is to get so much library patron support throughout the county that the citizens approve the creation of an independent library district to protect the library’s funding. Historically, this could very well happen: Colorado has a strong tradition of taxpayer-voter approval for taxes. We have a law called TABOR, which says that governments cannot increase taxes of any kind without voter approval. But once voters do approve a tax, we don’t think it should be used for other purposes.

Right now, we have about 5,000 signatures, though we only needed 100 on the petition! I think the reason we have so much support is because libraries are so important to the people of Jefferson County – they are an icon of the community.

Do you have any advice for first-time advocates?

First, make the commitment. If libraries are important, make that personal commitment to advocate for them and treat it like a job with responsibilities. Surround yourself with good people, and get friends who think and feel the same way about libraries because it helps to reinforce each other’s efforts.

Second, never forget why you do it. We have so much political contention, but libraries are still a bastion of truth. Libraries are one of the most important things we have in this democracy—they are that vital. They guarantee that information is available to everyone in the community and they protect the availability of information for future generations. Libraries are still places where everyone, whether they have a computer or not, is able to access information and get real facts. I work on behalf of our libraries because I know protecting that access to information is critically important.

Tom Atkins was one of the founders of Save Jeffco Libraries, a citizen initiative created to support Jefferson County Library (CO) funding. Follow his organization on Facebook and Twitter.

About Jazzy Wright

Jazzy Wright is the Press Officer of the American Library Association's Washington Office. Email her at jwright@alawash.org.