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Free webinar: Building Local Communities with Social Media

PBS Digital Studios LogoLibraries have been serving as community cornerstones for decades. They act as education centers, meeting spaces, and hubs of innovation. Every librarian has dozens of stories about the ways they meet user needs, be it through job skills training, providing support for returning veterans, early literacy programs, or access to e-government services.

But reaching users who aren’t already engaged with the library can be tricky, especially in a world where social media is changing the way users perceive community and communication. It can feel daunting to tackle telling the library story as communication platforms change rapidly.

Next week, join us for a free, half hour webinar about social media marketing and community building. Led by Leslie Datsis of PBS Digital Studios, you’ll learn the basics about audience development, targeting, and how to develop a voice for your channels. And you’ll have a few new tools in your belt as you consider how you can take those stories to the next level and make sure that your users (and your elected officials) know just how important libraries are to the community.

Building Local Communities with Social Media

February 20, 2018, 2:00 – 2:30pm Eastern

How do you use social media to engage with your local audience in addition to informing them? How can you tell your library’s story using Facebook, Instagram, or Twitter? Leslie Datsis from PBS Digital Studios shares best practices that are manageable for a variety of workloads.

To view the webinar, click here. No registration required!

Unable to join us that day? The recording will be available on the ALA YouTube channel immediately following the event.

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Lisa Lindle is the Grassroots Communications Specialist for the American Library Association. She coordinates National Library Legislative Day and manages the ALA Washington Office's social media communications capabilities.

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